The Little White Dress shop in Denver hasn't noted a single person purchasing the $4,700 Claire Pettibone designed gown, one whole week after the Facebook multi-billionaire married long-term girlfriend Chan at his Palo Alto home.
Reporting that a number of people have come into the shop to try the dress on, the Little White Dress shop has also seen a 680 per cent increase in web traffic since the nuptials.
Just married: Mark Zuckerberg and Priscilla Chan at their wedding ceremony
The Facebook co-founder and CEO married after nine years together in a ceremony which took the media by surprise, but is rumoured to have been planned by the couple since before October according to the New York Post
Despite food and drink for the wedding being photographed arriving to the Californian home of Zuckerberg, it was assumed they were for a party to celebrate Chan's recent graduation from medical school.
Hosting 100 guests at their $7million home, the couple were married the day after Facebook's much vaunted IPO, which valued the social networking giant at over $100billion.
Although Zuckerberg is a multi-billionaire, he gave his wife a ruby wedding ring bookended by two diamonds that was estimated by one jeweler to be worth $25,000.
Los Angeles-based designer Claire Pettibone says Priscilla Chan was wearing one of her dresses when she married Facebook CEO Mark Zuckerberg
A model walks down the runway wearing a version of the Calire Pettibone wedding dress that Priscilla Chan wore at her ceremony to Mark Zuckerberg
Guests at the wedding enjoyed simple food from the newly wed's favourite Palo Alto Mexican and Japanese restaurants, Palo Alto Sol and Fuki Sushi, with the Mexican entrees reportedly costing $7.50 for each person.
Despite the highly anticipated IPO, shares in Facebook endured a bumpy week, ending at $31.91, down from $38 at the launch.
The firm is now being investigated by regulators and some shareholders have sued Facebook, the banks involved in the share issue and NASDAQ.
Britain's Prince William kisses his wife Kate Middleton, Duchess of Cambridge on the balcony of Buckingham Palace after the Royal Wedding in London
The lack of confirmed interest in Chan's wedding dress is in stark contrast to last year's most anticipated wedding gown and ceremony - that of Kate Middleton in her marriage to Prince William.
Hours after her Alexander McQueen gown designed by Sarah Burton was unveiled last year designers across the globe raced to produce their own cut-price versions for brides-to-be.
A New York based eveningwear company called Faviana produced a version of the famous dress for $1,800 and even managed to create a version of the equally famous bridesmaid dress worn by Middleton's sister Pippa for $350. ( dailymail.co.uk )
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